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KFC Drops Palm Licking Test Ad

Seattle, WA – Two days into KFC’s new test campaign, “It’s Palm Licking Good”, ad’s were dropped in all seven test markets.  A spokesperson for KFC stated, “With the popularity of MLB pitchers and NFL Quarterbacks licking their palms, we believed the new campaign would take off quickly.  Instead we received more negative feedback than positive response.  For now we will stick with finger licking good.   It just would be nice to do something new once in a while.”